Think about when you are watching television or driving to work, when you’re at the grocery store or walking around your neighborhood. How many advertisements for sugary beverages do you see? It’s very likely that your community is branded with advertising that encourages you to consume liquid sugar. Everywhere you turn, sodas, sports drinks, sweetened tea, juice drinks, and energy drinks are being marketed to you and your community, with little information provided about their negative health effects.
If your neighborhood is blanketed in advertising, that product becomes a dominant and influential part of your surroundings. Because of this, many people probably don’t think twice about drinking sugary beverages. That’s exactly the point of well-placed, well-focused advertising. Don’t buy into the hype. Don’t buy into million-dollar ad campaigns. Don’t buy sugary beverages.
Advertising is meant to persuade you to buy a product. Negative qualities of a product do not make for good advertising, which is why you rarely see or hear mention of a product’s shortcomings. If a company wants to sell its product—and most companies want to sell A LOT of product—the advertising is going to focus on, and embellish upon, only what advertisers want you to see. Over time, this one-sided representation casts a shadow over the facts, making it difficult to separate the inflated image of a product from its truer origins.
Be educated and vigilant. Always question the products and advertising you see.
By changing what you drink and avoiding sugary beverages, you’ll send a clear message to the beverage industry.