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What is the Pink and Black Campaign?
Mayor Thomas M. Menino and the Boston Public Health Commission launched the Pink and Black Campaign to draw attention to the disparities in breast cancer survival faced by Black women. Black women are more likely to die after being diagnosed with breast cancer than women of other races. The campaign aims to empower Black women to “See your doctor. Get screened. Get treatment.”

The Pink and Black Campaign features nine local Black women who have survived breast cancer and whose experiences underscore the need for early access to screening and treatment.

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What are Health Disparities?
Health Disparities is a term used to describe differences in health that occur among various groups. In Boston and across the country there are a number of racial and ethnic health disparities that are striking even when other factors, like income or education, are accounted for.

For example, while White women are more likely to be diagnosed with breast cancer, Black women have a higher death rate, despite higher rates of screening.

  In Boston Black women over 40 are more likely to have a mammography screening than White women.

  Despite higher rates of screening, Black women have a higher death rate from breast cancer than White women.

To find out more about health disparities in Boston, and what the City is doing to address them, visit our Disparities Project web page.

What can I do to help protect my health?

See Your Doctor
The best place to start is to find a doctor who you feel comfortable with. Having a primary care provider who can provide information on all of the important tests you should have is the first step in protecting your health. If you are not insured or don’t have a doctor, you can call the Mayor’s Health Line to get referrals and to find out more about insurance options: 617-534-5050.


Get Screened
As with any health condition, screening remains the first step in prevention. Beginning at age 18, women should get a clinical breast exam (an exam given by a doctor) every year in addition to doing monthly breast self-exams.

Beginning at age 40, women should get a mammogram (a breast x-ray) along with a clinical breast exam every year. Boston’s Mobile Mammography Van screens all women in the City of Boston, regardless of their ability to pay. The priority populations served are low-income, elderly, uninsured and medically underserved women who are least likely to get a mammogram otherwise. For information on how to schedule an appointment on the Van, call 617-534-5359 or view the Mamography Van schedule .

Get Treatment
National and local data clearly show that screening and early diagnosis, while important preventive measures, are not enough to eliminate the racial disparities in breast cancer death rates. While a mammogram or examination can identify a suspicious lump or mass, neither test can establish with certainty the presence of cancer. Early treatment is the key to survival. Know your options—talk to your doctor and look at the links below for more information and resources.

For more information:

Boston Public Health Commission Programs

REACH 2010 Breast and Cervical Cancer

Cancer Control and Prevention

Mayor’s Health Line

Other Links

Black Women’s Health online

Connecting Hope Assistance and Treatment

Intercultural Cancer Council

Encore Plus Program YWCA

National Women’s Health Information Center


 
  
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The Pink and Black Campaign
What are Health Disparities?
What can I do?
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Fact Sheets
Mamography Van Fact Sheet